STORY

LOWANNA

Lowanna presents a range of beauty tools to perfect your makeup application and routine. Hand-made in Italy using decades of craftmanship and technique, LOWANNA”s makeup brushes are at the cutting edge of innovation, design, and sustainability.

CASSALMAGGIORE

Lowanna includes Casalmaggiore on its packaging to pay homage to the origin its brushes. Casalmaggiore, located in Italy, is renowned as a land of art and good taste, where fine art brushes, gorgeous textiles, and sweet-sounding musical instruments have been produced for generations. The skills and techniques required to form such works of art take years to acquire, and have been refined over decades and even centuries, with skilled artisans teaching and mentoring their students until they, too, become masters.

HANDCRAFTED IN ITALY

After the upcycled handles have been manufactured and are ready for assembly with the ferrules and brush hair fibres, an expert artisan begins the process of putting together the different elements. With experienced hands, she selects the perfect quantity of hair fibres and using purpose-built tools she forms the shape for the brush head. She then applies glue and attaches the three elements together with precision and sets the hair fibres firmly in place, creating a piece of art that will last and provide the user with impeccable performance in makeup application.

“ECO-INNOVATION FOR THE BEAUTY PERFECTIONIST”

ECOSOPHY® SUSTAINABILITY

Our traditional vertical brushes are manufactured using entirely post-consumer plastic waste for the handles and recycled aluminium for the ferrules, both entirely recyclable themselves. Moreover, the brush factories are in fact powered exclusively by renewable solar and low-impact geothermal energies.

LOWANNA LEADS THE TREND IN SUSTAINABILITY FOR THE MODERN, ECO-CONSCIOUS BEAUTY PERFECTIONIST.

DERMOCURA® FIBRES

CRUELTY-FREE, VEGAN, AND LATEX-FREE

DERMOCURA is a unique synthetic filament, developed through painstaking research and development, produced to the highest grade. The fibres are also tested and proven hypoallergenic, making them suitable for all skin types, including the most delicate and irritable ones. Multi-functional and versatile, it lends itself to all makeup textures, thanks to the specific combination and density of fibres used in each individual brush for its own purpose. With an excellent capacity to hold powder products and distribute them on the skin with ease, it also works perfectly with cream and liquid products to produce a flawless, streak-free finish. The technical specifications result in fibres that are luxuriously silky and pleasant to the touch.

SHAPE MEMORY BEHAVIOUR

DERMOCURA® FIBRES ARE UNLIKE ANY OTHER

Traction resistance: During use, many forces act upon the brush head and hair, burdening the natural weak points and negatively impacting the durability. The impeccable surface generated by the manufacturing process enhances the breakpoint well beyond the level of natural hair. Resilience: Dermocura®’s peculiar characteristics allow the brush head to maintain a perfect shape memory both during and post-use with unparalleled recovery action. Durability: It unquestionably passes the test of time.

DERMATOLOGICALLAY TESTED AND HYPOALLERGENIC

Purposely designed with sensitive skin in mind, the sensory and technical performance have been substantially tested for complete assurance of epidermal contact compatibility. Through patch tests and human skin irritation tests, we have proven the hypoallergenic nature of the fibres.

FEEL THE DIFFERENCE

Identical to natural hair, Dermocura® fibres are produced in single conical filaments with a root and a point. The manufacturing process includes an extremely high level of quality control, so that each fibre is uniform and identical to the last. This uniformity means that your skin will hardly tell the difference between each fibre, and the brushes feel like clouds caressing your skin. By using our makeup brushes with Dermocura® fibres, your skin will relish the velour effect and the feeling of a soft, luxurious massage.

INNOVATION

Featuring numerous patented shapes and features, our brushes are designed for effortless and professional makeup application.